IsseyMiyake

For Les Eaux d'Issey — The New Intensities, Issey Miyake unveils a new bottle design: 100% refillable and plastic-free. I designed this 3D design reveal as a dialogue between the ocean horizon, the source of the fragrance, and the material of the grey wooden cap. The camera glides over the glass, reveals the L'Eau d'Issey Pour Homme engraving, then composes a graphic choreography of bottles before the final packshot. A minimal, monochrome, silent writing, true to the purity of the house.