YvesSaintLaurent

For The Street and I collection, Yves Saint Laurent breaks away from classic codes to claim a subversive attitude. I orchestrated a series of digital content where editing becomes a weapon of seduction, between neon flashes and sensual glitches.

Typography carves through the darkness to embody a rock, untamed femininity. The project plays on the tension between the house's couture heritage and the immediacy of the street, translating YSL Beauty's electric DNA into a radical visual choreography for the new codes of digital luxury.