The energy of backstage, suspended mid-gesture.
For Dior Backstage, the house celebrates the raw, suspended energy of the runway. As art director and freelance motion designer in Paris, I designed a kinetic immersion capturing the precision of the gesture and the breath of the material.
The project blends 3D animation for luxury brands with a documentary approach, where the controlled chaos of backstage meets the demand for surgically precise imagery. Every frame was built to convey the intensity and relentless rhythm of the show, while showcasing the unique textures of Dior products.
Close collaboration with the creative teams shaped a striking video art direction, reinforcing the avant-garde positioning of the Dior Backstage line — a reference in Parisian luxury motion design, showing how moving images can elevate the perception of a professional make-up range.
