ShiseidoSkincareQ&A

CosmeticsFragrance & BeautySocials
Agency
Client2024
RoleArt direction
Motion design
Shiseido Skincare Q&A — cosmetics animation, cherry blossoms and Ultimune, Benefiance, Vital Perfection products, by Fabien Bouadi

A skincare conversation, under the cherry blossoms.

For Shiseido, this Q&A format answers the essential skincare questions: double cleansing, the role of a serum, choosing a moisturiser, eye contour care. I imagined a setting of cherry blossoms suspended above mirror-like water, where questions and answers appear in translucent bubbles alongside the Ultimune, Benefiance and Vital Perfection packshots. A soft, airy animation, true to the house's Japanese heritage.

Shiseido Skincare Q&A — cosmetics animation, cherry blossoms and Ultimune, Benefiance, Vital Perfection products, by Fabien Bouadi
Shiseido Skincare Q&A — Visual 2 — Motion Design Fabien Bouadi
Shiseido Skincare Q&A — Visual 3 — Motion Design Fabien Bouadi
Shiseido Skincare Q&A — Visual 4 — Motion Design Fabien Bouadi
Shiseido Skincare Q&A — Visual 5 — Motion Design Fabien Bouadi
Fabien Bouadi 2026