L'Oréal/GoldObsession

CosmeticsSocials
Agency17Paris
Client2022
RoleArt direction
Motion design
L'Oréal Gold Obsession — cosmetics motion design and particle animation, Paris

Molten gold on a dark ground.The kind of image that stops the thumb.

With Gold Obsession, gold becomes kinetic behaviour. For L'Oréal, we animated liquid metal so it flows and catches the light with the immediacy of desire — an unscrollable materiality, made for luxury Instagram motion design.

L'Oréal Gold Obsession — cosmetics motion design and particle animation, Paris
Fabien Bouadi 2026