L'Oréal/ GoldObsession

(2022)

Services[Cosmetics, Fragrance & Beauty, 3D Animation]
Client[L'Oréal]
Agency[17Paris]

Molten gold on a dark ground.The kind of image that stops the thumb.

Gold becomes a behaviour. For Gold Obsession, I let liquid metal flow until it caught the light with the immediacy of desire, an image that holds the eye mid-scroll.

A project by Fabien Bouadi, freelance motion designer · motion design in Paris.

L'Oréal Gold Obsession lipsticks and gold dust
Fabien Bouadi 2026 · 06 47 54 28 92