01 · 3D & WatchmakingJune 2026
Luxury watchmaking 3D rendering: when mechanics become spectacle
How 3D rendering is transforming the communication of watchmaking houses. The view of a freelance motion designer specialised in luxury.
Visual craft & chroniclesJournal
Journal
Motion & Luxury
In-depth analysis and technical thinking on 3D and 2D art direction for the great houses.
02 · CGI & FragranceJune 2026
CGI and fragrance: how to give an image to what cannot be filmed
CGI fluid simulation in the service of luxury fragrances: representing the invisible without a camera.
03 · 2D Motion & CosmeticsFebruary 2026
2D motion design and cosmetics: animated typography as a brand weapon
Kinetic typography and the visual codes of the great cosmetics brands: 2D motion design as the new language of beauty.
04 · 3D & High JewelleryMarch 2026
High jewellery and 3D animation: staging light as if it were matter
Staging light and matter in high jewellery: optical simulation, gem dispersion and 3D art direction.
05 · Art Direction & FashionApril 2026
Digital art direction in fashion: the motion designer as the new master of the image
How motion design is redefining digital art direction in fashion: vertical formats, ultra-short content and the new visual codes of the houses.
06 · 3D Rendering & PipelineJuly 2026
Octane, Redshift, Arnold, V-Ray: which render engine for a luxury film?
Octane, Redshift, Arnold or V-Ray? A luxury-focused comparison and an interactive tool to choose the right 3D render engine for your scene: diamond, watch, car, haute couture.
07 · FOOH & Art DirectionOctober 2026
FOOH and luxury advertising: dreaming in the street
Handbags driving through Paris, a panther on a façade: FOOH is reinventing luxury out-of-home. A 3D art director on the craft of the believable fake.
08 · Luxury
Luxury motion designer in Paris: the excellence of 3D animation for luxury brands
How 3D animation elevates the heritage of the great houses, from diamonds to fragrance.
09 · Moodtapes
What is a moodtape? Definition and process
The video version of the moodboard: aligning every team on the same mood before production.
10 · 3D & 2D
Motion design vs animation: choosing between 3D and 2D
Understand the key differences and choose the right technique for your project.
11 · Art Direction
Video art direction in Paris: the motion design process, decoded
From moodtape to compositing, the key stages of a premium brand film.